For Consumer Technology Professionals

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	April 7, 2006 The State Of Internet Access Broadband Use Increased, And DSL Gains Share On Cable by Maribel D. Lopez with Chris Charron, Remy Fiorentino, Tenley McHarg	Average: 9  (1 rating)

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Executive Summary

More than 50% of online US households are using broadband today. While cable is still in the lead, DSL is gaining ground. With most operators reporting less than 30% sales penetration in their existing broadband footprint, operators will need to re-orient marketing programs to simpler pricing plans, product offerings, and distribution. A universal broadband initiative won't address consumers' desire to purchase services.

TABLE OF CONTENTS

• Consumers Take The Broadband Plunge
• The US Still Lags Other Countries In Speed, Availability, And Penetration

RECOMMENDATIONS

• Operators Must Simplify Marketing
• Related Research Documents

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