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May 13, 2004

State of Internet Consumer Lending

Profile of Loan Applicants and Researchers

with Raj Dhinsa, David Schatsky, David Schatsky

This is an excerpt

Executive Summary

As is the case off-line, different types of loan products resonate with particular online demographic segments. Mortgages and auto loans dominate consumers' online research and application activity, just as they dominate such activity via other channels. Efficiency advantages are the primary reasons consumers choose the Internet as a channel to apply for loans, while the inability to get advice continues to be a key online impediment.

TABLE OF CONTENTS

itemExecutive Summary

itemState of Internet Consumer Lending

itemReport Methodology

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America