For Consumer Packaged Goods Professionals

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	November 21, 2005 The State Of Manufacturer And Retailer Collaboration A Shared Strategy Study With Consumer Goods Technology And RIS News by Christine Spivey Overby with Nikki Baird, Fiona McDonnell, Noha Tohamy, Carrie Johnson, Sean Meyer	Average: 9  (1 rating)

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Executive Summary

New technologies are allowing consumer products (CP) manufacturers and retailers to work together more extensively. To benchmark the state of industry collaboration, Forrester partnered with Consumer Goods Technology and RIS News. The resulting data and analysis — based on a survey of 120 manufacturers and 89 retailers — cover key topics including transportation management, collaborative demand planning, trade promotion management, co-marketing, collaborative product development, RFID, and global data synchronization.

TABLE OF CONTENTS

• The State Of Manufacturer And Retailer Collaboration
• Top Collaboration Trends

WHAT IT MEANS

• Firms That Embrace "Entwined Outcomes" Will Reap Significant Returns
• Supplemental Material
• Related Research Documents

This is an excerpt

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