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December 19, 2006 The State Of Manufacturer And Retailer Collaboration 2006A Shared Strategy Study Conducted With Consumer Goods Technology And RIS Newsby Nikki Baird with Sharyn Leaver, Lisa Bradner, Christine Spivey Overby, Chloe Stromberg, Elisse Gaynor |
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Executive Summary
Increasingly, manufacturers and retailers must compete in a dynamic collaborative environment in which today's collaborator is tomorrow's competitor. To benchmark the state of industry collaboration, Forrester partnered with Consumer Goods Technology and RIS News for the second annual report on the state of manufacturer and retailer collaboration. The resulting data and analyses — based on a survey of 80 manufacturers and 89 retailers — cover key topics and trends, including demand planning and forecasting, collaborative product development, trade promotion management, marketing collaboration, supply chain execution, and foundational technologies like RFID and global data synchronization.
TABLE OF CONTENTS
- The State Of Manufacturer And Retailer Collaboration 2006
- Collaboration Trends Across The Supply Chain
RECOMMENDATIONS
- Collaboration Deserves Its Own Strategic Plan
- Supplemental Material
- Related Research Documents
This is an excerpt
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