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	August 15, 2008 The State Of Retailing Online 2008: Merchandising And Web Optimization Report by Sucharita Mulpuru with Carrie Johnson, Peter Hult

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Executive Summary

This report summarizes the merchandising and Web optimization findings from the 11th annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research. In this study, retailers reported that the top investment priorities for their eCommerce Web sites center on improving the customer browse experience — improvements to the home page, search results pages, and product detail pages. Retailers also expressed a keen interest in investing in elements of the shopping cart, checkout, and fulfillment processes. Forrester Web site visitors without client access to our research can purchase this report at www.shop.org.

TABLE OF CONTENTS

• Online Retailers Have Long Priority Lists For The Coming 12 Months

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This is an excerpt