For eBusiness & Channel Strategy Professionals

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	October 28, 2010 The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies An Empowered Report by Sucharita Mulpuru with Ben Zeidler	Average: 9  (2 ratings)

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Executive Summary

This second part of Forrester's annual survey conducted in partnership with Shop.org of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on various functional groups within an eCommerce business, as well as internationalization plans. Additionally in this document we provide findings from more than 50 statements addressing attitudes and execution regarding multichannel management.

TABLE OF CONTENTS

• eCommerce Teams Continue To Grow Both Their Top And Bottom Lines

RECOMMENDATIONS

• While Older And Wiser, Web Retailers Still Have Room For Improvement
• Supplemental Material
• Related Research Documents

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