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	July 29, 2010 The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile by Sucharita Mulpuru with Peter Hult, Brendan McGowan, Ben Zeidler	Average: 10  (1 rating)

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Executive Summary

The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social commerce initiatives, and investment in mobile activity. This report is the first of two parts of the series produced by Forrester in partnership with Shop.org.

TABLE OF CONTENTS

• Web Retailers Continue To Experience Double-Digit Year-Over-Year Growth

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