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July 21, 2009 The State Of US Small Business BankingNearly Two-Thirds Of Small Businesses Use The Web For Financial Transactionsby Brad Strothkamp, Peter Wannemacher with Chad Mitchell, Courtney Tincher |
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This is an excerpt
Executive Summary
There are more than 25 million small businesses — firms with fewer than 500 employees — in the US, and more than one in 10 US online consumers is a small business owner. The recession has had a profound effect on these firms, yet small business owners are more optimistic than other US consumers about their financial futures. What does the banking market look like for banking providers hoping to reach these small businesses? Forrester found that while 21% of small businesses have no formal financial relationships with any banking firm, 65% of those that do have a relationship regularly conduct banking transactions on the Web.
TABLE OF CONTENTS
- The Small Business Market Remains Healthy Despite The Impact Of The Crisis
- Today's Banking Landscape For US Small Businesses
WHAT IT MEANS
- Small Businesses: The Untapped Market For Financial Firms
- Supplemental Material
- Related Research Documents
This is an excerpt
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