For Customer Experience Professionals

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	December 29, 2006 The State Of Web Experimentation, 2006 Companies Want To Test More And Will Invest In Better Tools by Megan Burns with Bruce D. Temkin, Caroline L. Carney	Average: 8  (1 rating)

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Executive Summary

Forrester surveyed members of our Web Analytics Peer Research Panel about their use of Web experimentation tools. Most companies already do some testing and expect to do more in 2007. Their focus: testing the effectiveness of design elements. What are these firms looking for in an experimentation tool? Minimal overhead and support for sophisticated, multipage experiments. As demand for better testing tools grows, we expect a rush of activity from a wide variety of vendors.

This is an excerpt

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