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For Interactive Marketing Professionals

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December 20, 2007 (updated January 2, 2008)

Steady Going For Acxiom Digital

The Forrester Wave™ Vendor Summary, Q4 2007

by Julie M. Katz

with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

This is an excerpt

Executive Summary

Acxiom Digital, a division of customer and information solutions company Acxiom, offers email marketing along with other interactive marketing services like search and Web site personalization. The vendor focuses much attention on its deliverability capabilities and agency-style services for marketers that require a full-service relationship. Although its platform and services are stable, Acxiom Digital hasn't seen the revenue growth that other vendors in the space have experienced.

This is an excerpt

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RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America