For Consumer Product Strategy Professionals

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	February 8, 2007 Steve Jobs Rightly Calls For An End To Music DRM by James L. McQuivey, Ph.D. with Josh Bernoff	Average: 6  (9 ratings)

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Executive Summary

Apple's Steve Jobs boldly posted an open letter to the music industry calling for the end of digital rights management (DRM), a technology designed to protect online music downloads from being shared illegally. Forrester believes Jobs is serious, and what's more, we agree that the end of music DRM would stimulate competition among those eager to serve consumers, improving the market for competing music sellers, the music labels, and consumers. Only Microsoft would suffer.

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