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	November 19, 2004 Strong Authentication Made Simple Entrust IdentityGuard Protects Against Online Identity Theft by Jonathan Penn with Bill Doyle, Adele Sage

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Executive Summary

Entrust IdentityGuard is a promising approach to strong authentication of online consumers for financial firms, ISPs, and major retailers. Its high security, low cost, ease of use, and flexibility make it well suited to the challenges of strong authentication of consumers. Firms that need such strong authentication but find hardware tokens and smart cards too costly and complex should consider piloting IdentityGuard.

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