For Customer Experience Professionals

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	July 8, 2008 Strong Project Managers Drive Successful Web Design Projects by Craig Menzies with Kerry Bodine, Angela Beckers	Average: 8  (5 ratings)

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Executive Summary

In a recent survey of the European Interactive Agency Peer Research Panel (IAPRP), Forrester learned that project management is clearly a mission-critical issue: Clients considered it a key element of their Web design partner selection criteria, and agencies are changing en masse the way they approach the project management process. But the real key to getting project management right and to avoiding costly overspend is to put highly experienced project managers at the helm of a project — both at the client and on the agency side.

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