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	November 28, 2007 Suppliers vs. Online Travel Agencies Understanding Accommodation Bookers' Online Channel Preferences by Diane Clarkson with David Daniels, Amanda Guzman

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Executive Summary

Online leisure travel researchers are increasingly shifting from telephone reservations to online booking.

Key Questions

• How have trends in online leisure travelers' booking channel usage changed in recent years?
• How do the profiles of online leisure travelers who book accommodations at online travel agencies (OTAs), accommodation provider Web sites, and accommodation telephone reservations differ?
• What is driving online leisure accommodation bookers' preference for OTAs versus accommodation provider Web sites?

This is an excerpt

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