For Customer Experience Professionals

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	September 17, 2009 How To Survive The Browser Wars Top Considerations When Designing For Cross-Browser Interoperability by Harley Manning with Richard Gans, Sheri McLeish, Rachel Zinser

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Executive Summary

The browser wars have turned hot! How can companies deliver a high-quality Web experience in a world of proliferating platforms — without breaking the bank? The answer lies in best practices for effective cross-browser design and testing. By embracing three imperatives, customer experience professionals can ensure consistent look, feel, and performance across Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, and Apple Safari. This document offers insight into why cross-browser design is more important today than ever before, what problems exist for companies attempting to maintain cross-browser interoperability, and what customer experience professionals can do to ease the development cycle and improve users' overall Web experiences.

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