For Consumer Product Strategy Professionals

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	August 5, 2009 How To Survive The Media Meltdown Identifying Successful Content Strategies by Nick Thomas with Mark Mulligan, David Card, Erik Hood

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Executive Summary

The media meltdown — where traditional media business models based on scarcity and control are fundamentally challenged by the new realities of digital media consumption — is creating huge problems for media companies. But consumers are spending more than ever on accessing content and are also still loyal to "old" media. Companies must understand what has changed, what has stayed the same, and where their opportunities lie. New innovations like social tools can complement traditional media skills, such as programming, to enhance the value of next-generation content.

TABLE OF CONTENTS

• Consumers Haven't Stopped Spending On Media
• Identify The Business Models That Will Survive The Media Meltdown

RECOMMENDATIONS

• Get Social, Get Programming, And Look To New Platforms

WHAT IT MEANS

• The Media Meltdown Will Create Opportunities, Too
• Related Research Documents

This is an excerpt

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