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	March 20, 2009 Swedish Online Retail And Travel Forecast, 2008 To 2014 We Expect Consumer eCommerce To Reach SEK55 Billion By 2014 by Victoria Bracewell Lewis with Patti Freeman Evans, Brendan McGowan, Benjamin Ensor	Average: 2  (1 rating)

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Executive Summary

The Swedish eCommerce market has grown very rapidly, fueled by surging broadband usage, a more technologically aware population, improvements in the eCommerce infrastructure, and ever-increasing online retail consumer spending. Sweden's online shopping adoption is growing at double-digit rates each year. Forrester expects this trend to continue over the next five years. The number of online shoppers has more than doubled since 2003, with more than 4 million Swedish consumers buying products online today, or 54% of adults. By 2014, we expect nearly 6 million Swedish online buyers to spend more than SEK55 billion (€5.1 billion) on the Internet.

TABLE OF CONTENTS

• More Than Half Of Swedish Adults Shop Online
• The Swedish Online Retail Economy Is Among The Strongest In Europe
• Online Shopping In Sweden Will Continue To Grow At A Brisk Pace
• Supplemental Material
• Related Research Documents

This is an excerpt

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