CA, formerly known as Computer Associates, has changed a lot more than its name. After years of questions, the new CA emerges as a renewed company, aggressively renovating its portfolio through acquisitions, and with a customer satisfaction oriented attitude. Clients acknowledge the new CA and feel a renewed confidence in the company's abilities and in its capability to bring effective technologies to market. What CA needs to do now is to spread this confidence outside of its client base and show its ability to integrate innovative technologies into its portfolio. Recent acquisitions have been very effective in snatching some of the best innovators in the software market, and CA's new attitude toward acquired companies demonstrates its willingness to promote internal innovation. The key now is to communicate this to the market at large and convince prospects that the value of the portfolio is greater than the sum of its parts.
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