For Consumer Product Strategy Professionals

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	October 16, 2008 System Pricing Understanding the Price-Conscious Gamer by Julie A. Ask with Jay Horwitz

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Executive Summary

Prices are an important purchase consideration for consumers planning to buy new home console systems and software. These decisions can affect system share and the cost of customer acquisition dramatically.

Key Questions

• How important are prices in game purchase decisions overall?
• Which consumers are most sensitive to price?
• How does Microsoft's price cut affect the market?

This is an excerpt

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