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	September 4, 2009 Tactics To Attract Recession-Weary Online Buyers Around The Globe by Zia Daniell Wigder with Patti Freeman Evans, Lauriane Camus, Brendan McGowan

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Executive Summary

Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before making a decision and consulting multiple sources for information. They are also turning to an increasingly global set of shopping sites: Prospective buyers are comparing not only products from domestic online shops but also those from other countries. Savvy online retailers expanding internationally will capitalize on trends such as these that have accelerated in the global economic crisis.

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