For Consumer Product Strategy Professionals

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	November 6, 2009 Taking Digital Music To The Mainstream: The Music Product Features For The Living Room by Mark Mulligan with J.P. Gownder, Laura Wiramihardja

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Executive Summary

The iPod heralded a new paradigm in music consumption, but it has done little to counter the impact of the CD's terminal decline; it may even have helped accelerate it. Although mobile music now looks set to start delivering on some of its promises, it shares a core failing with MP3 players: They both deliver individual experiences and largely fail to address the decline of music technology in the home.

This is an excerpt

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