| Research | Community | Analysts | Teleconferences | Events | Consumer Data | Business Data | Executive Programs | Consulting | About Forrester |
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
![]() |
April 2, 2009 Talk To Youth The Way They Talk To Each Otherby Josh Bernoff with Cynthia N. Pflaum, Shar VanBoskirk, Emily Bowen |
|
This is an excerpt
Young consumers' close social connections allow them to influence each other's purchase decisions. Seventy percent of youth tell friends about products that interest them, nearly twice the percentage of older consumers. Not only do these consumers love to share, but they also surround themselves with social applications — making them a valuable audience for marketers to target. How should you approach them? Use real-time communication that allows for immediate response. To take advantage of young adults' chatty behavior, marketers must provide them with content to talk about and make it easy for them to pass it on.
This is an excerpt
Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Customer Experience, Social Computing & Web 2.0, Marketing & Advertising, Interactive Marketing
Consumer Technology, Consumer Portals & Search
Footer links (2 lists of links) |