For Technology Product Management & Marketing Professionals

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	May 10, 2007 Tapping Buyers' Growing Interest In Green IT by Christopher Mines with Eric G. Brown, Emily Van Metre

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Executive Summary

Forrester's initial survey of IT sourcing and operations professionals reveal that most are unaware of vendors' efforts to design and market more environmentally responsible products and services. Many are aware, however, of IT's rising energy consumption and are interested in improving the energy efficiency of their data centers and other computing infrastructure. Tech suppliers will find a receptive audience for more vocal green evangelism, especially as they tune their messages to resonate with a range of attitudes among their enterprise customers.

TABLE OF CONTENTS

• Tech Suppliers Pump Up The Green
• IT Buyers Are Aware But Not Yet Active
• How Vendors Can Take Green To The Next Level

WHAT IT MEANS

• Green IT Will Spawn More Communication, Participation, And Legislation
• Supplemental Material
• Related Research Documents

This is an excerpt