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	October 29, 2009 Targeting Europe's Eco-Friendly Consumers by Emily Riley with Thomas Cummings, Angie Polanco	Average: 8  (1 rating)

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Executive Summary

Eco-friendly consumers are an educated group with higher incomes than most online consumers and a high likelihood of using the Web to research and purchase products. As the green trend rises in Europe, interactive marketers must be keenly aware of how to attract these desirable consumers. Using word of mouth and social networks can bring together these community-oriented individuals, while blogs can help interactive marketers to build advocacy and control their messaging.

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