Targeting Influential E-mail Subscribers - Forrester Research

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For Interactive Marketing Professionals

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	July 1, 2008 Targeting Influential E-mail Subscribers Tactics to Harness Influencers by David Daniels

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Executive Summary

JupiterResearch has identified a segment of online users as influencers. Marketers must therefore target and engage this audience differently.

Key Questions

What are demographic traits of influencers?
Which tactics should marketers employ to segment and target influencers?

This is an excerpt

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ALSO OF INTEREST

Spreading the Message by David Daniels, June 17, 2008
How Big Online Spenders Use The Web by Carrie Johnson, Elizabeth Davis, October 30, 2007
Hit Making by David Card, June 20, 2007

RESEARCH CATEGORIES

Technology

Customer Experience, Social Computing & Web 2.0, Marketing & Advertising, Interactive Marketing

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America

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