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March 19, 2007 Targeting Online Food LoversIdentifying Segments and Online Advertising Opportunitiesby Monique Levy with David Daniels |
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This is an excerpt
Executive Summary
Food- and lifestyle-related advertisers and publishers are leveraging the Internet with increasing aggressiveness. In 2006, Yahoo! Food launched, and Epicurious announced record traffic during Thanksgiving. Also, a relaunch of Marthastewart.com is planned for early 2007.
Key Questions
- How many online users leverage the Internet to look for information on food and cooking, compared with TV, magazines, and other channels?
- Which types of food-related Web sites do online food lovers use?
- To which segments should marketers pay attention?
This is an excerpt
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