For Technology Marketing Professionals

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	October 18, 2008 Targeting Small-Business Marketers Assessing Small-Business E-mail Technology Opportunities by David Daniels

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Executive Summary

As enterprise organizations settle into tenured relationships with their e-mail service providers (ESPs), marketing vendors are beginning to reach downmarket to realize untapped opportunities inherent in the small-business marketplace.

Key Questions

• What is the outlook for e-mail marketing technology adoption within the small-business market sector?
• What are the largest challenges that perplex small-business marketers?
• Which tactics should vendors prioritize when selling into the small-business marketplace?

This is an excerpt

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