Targeting Small Businesses

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	January 11, 2008 Targeting Small Businesses Building the Case for Behavioral Tactics by Sonal Gandhi with Emily Riley, David Daniels, Amanda Guzman

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Targeting small businesses online is increasingly challenging, even as content and social sites that cater to them proliferate.

TABLE OF CONTENTS
Executive Summary B-to-B Display Advertising Spending and Opportunities Grow, but Targeting Remains a Challenge Use of New Media Tactics Is Growing Among B-to-B Advertisers, but May Not Improve Effectiveness B-to-B Marketers Must Not Ignore Behavioral Targeting to Reach Small Businesses Case Studies Report Methodology

Executive Summary

B-to-B Display Advertising Spending and Opportunities Grow, but Targeting Remains a Challenge

Use of New Media Tactics Is Growing Among B-to-B Advertisers, but May Not Improve Effectiveness

B-to-B Marketers Must Not Ignore Behavioral Targeting to Reach Small Businesses

Case Studies

Report Methodology

This is an excerpt

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