For Vendor Strategy Professionals

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	May 8, 2008 The Tech CEO's Guide To Implementing Customer-Focused Innovation Networks by Navi Radjou with Pascal Matzke, Janine Liu

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Executive Summary

To win in the emerging partner-rich, user-empowered global IT ecosystem, Forrester believes that tech providers must form customer-focused Innovation Networks (CFINs) in which they co-create innovation value with their corporate clients. But implementing CFINs in a tech firm won't be a walk in the park, as this disruptive business paradigm challenges deeply rooted cultural norms and well-entrenched organizational structures. As old habits die hard, this document details five specific steps that visionary tech vendor CEOs should immediately implement to drive the organizational transformation required to position their firm for CFIN success.

TABLE OF CONTENTS

• Tech CEOs Must Overhaul Their Firm's Culture For CFIN Success
• Tech CEOs Should Engage Employees As CFIN Transformation Partners

WHAT IT MEANS

• Tech Vendors Will Have To Adopt CFINs — Or Risk Going Bust
• Related Research Documents

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