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January 29, 2009

Technographics® Insight: How Online Reviews Impact Europeans' Shopping Behavior

by Valerie Batut

with Reineke Reitsma

This is an excerpt

Executive Summary

This Technographics Insight takes a look at consumers¿ use of online customer ratings and reviews in Europe. It also examines how much ratings and reviews influence shopping behavior.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, Customer Experience, Social Computing & Web 2.0, Marketing & Advertising, Interactive Marketing, Marketing Measurement

Industry

Media & Entertainment, Media & Advertising Trust, Retail, Consumer Retail & CPG, Retail Marketing, Consumer Industries, Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America