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January 8, 2008

Technographics® Insight: Spanish-Preferring US Hispanics Are Online Video Junkies

by Tamara Barber

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Executive Summary

Half of online Hispanics view or download video online. Spanish-preferring online video viewers are active and engaged in online video, and they consistently outpace their English-preferring Hispanic counterparts on the variety of formats, content types, and video destinations they favor.

This is an excerpt

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