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	September 18, 2008 Technographics® Insight: Understanding Trust In Customer Ratings And Reviews by Reineke Reitsma with Elise Godfrey

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Executive Summary

This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally trust customer ratings/reviews versus those that don¿t trust them.

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