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November 26, 2007

Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007

by Joost van Kruijsdijk

with Reineke Reitsma

This is an excerpt

Executive Summary

This highlight deck reviews the key findings from the European Technographics Online Media, Marketing & Retail Survey, Q3 2007. This survey covered questions given to European adults around media consumption, online shopping, email marketing, loyalty cards and mobile marketing.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, The Mobile Channel, Marketing & Advertising, Acquisition Marketing, Brand Management, Brand Tactics, Emerging Marketing Channels, Interactive Marketing, Relationship Marketing, Telecommunications Services, Mobile Services

Industry

Consumer Technology, Consumer Portals & Search, Consumer Packaged Goods, Consumer Packaged Goods Marketing, Media & Entertainment, Consumer Media & Entertainment, Retail, Consumer Retail & CPG

Geography

Asia Pacific, Europe, North America