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	March 22, 2010 Technographics Survey Highlights: The Internet Security Landscape In Latin America by Roxana Strohmenger with Tamara Barber

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Executive Summary

This highlight deck summarizes the key findings related to online security and privacy from Forrester's Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil). This is the second survey highlight in a series from the Latin American Technographics Online Survey, Q4 2009 (Mexico, Brazil).

Methodology

Forrester conducted an online survey fielded in November and December 2009 of 4,000 individuals ages 16 to 75 in top urban cities/states of Mexico including Mexico City (Distrito Federal); Guadalajara (Jalisco); Monterrey (Nuevo Le?n); Puebla City (Puebla); Toluca (Mexico State); Tijuana (Baja California); Le?n (Guanajuato); Ju?rez (Chihuahua); Veracruz City (Veracruz); and M?rida (Yucat?n); and Brazil including S?o Paulo city (S?o Paulo); Rio de Janeiro City (Rio de Janeiro); Recife (Pernanbuco); Porto Alegre (Rio Grande do Sul); Belo Horizonte (Minas Gerais); Salvador (Bahia); Curitiba (Paran?); Brasilia (Distrito Federal); Ribeir?o Preto (S?o Paulo inland); Presidente Prudente (S?o Paulo inland); S?o Jos? dos Campos (S?o Paulo inland); and S?o Jos? do Rio Preto (S?o Paulo inland). For results based on a randomly chosen sample of this size (N = 2,000 for Mexico; N = 2,000 for Brazil), there is 95% confidence that the results have a statistical precision of plus or minus 2.2% of what they would be if the entire urban population of individuals ages 16 and older had been surveyed. Forrester weighted the data by age, gender, and socioeconomic level (in Mexico, ABC+, C, and D+ levels are represented; in Brazil, AB1, B2, and C1C2 levels are represented). The survey sample size, when weighted, was 4,002. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in survey data.) Please note that this was an online survey. Respondents who participate in online surveys have in general more experience with the Internet and feel more comfortable transacting online. The data is weighted to be representative for the total online population of Mexico or Brazil on the weighting targets mentioned, but this sample bias may produce results different from Forrester?s Latin American benchmark survey. The sample was drawn from members of Livra?s online panel, and respondents were motivated by a prize drawing incentive to participate. The sample provided by Livra is not a random sample. While individuals have been randomly sampled from Livra?s panel for this particular survey, they have previously chosen to take part in the Livra online panel.

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