For Vendor Strategy Professionals

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	November 3, 2008 Forrester TechRadar™ For Vendor Strategists: Enterprise Web 2.0 How Product Strategists Should Approach A Maturing Web 2.0 Market, Q4 2008 by G. Oliver Young with Gil Yehuda, Kyle McNabb, Peter Burris, Sara Burnes, Zachary Reiss-Davis	Average: 9  (6 ratings)

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Executive Summary

Vendors looking to sell into the market for enterprise Web 2.0 collaboration tools face a distinct landscape of technologies and ecosystem players. Navigating this maze will be critical to building long-term client customer value and profitable business. Tracking the maturity of enterprise Web 2.0 technologies is critical to timing strategic initiatives and tactical actions. In a careful examination of the marketplace and trends for enterprise Web 2.0 tools, we reveal that organizations find wikis valuable, forums stable (though underutilized) and blogging success mixed. Enterprise social networking tools stand ready to redefine workplace collaboration, becoming the major battleground in the fight to sell Web 2.0 tools to the enterprise.

TABLE OF CONTENTS

• Overview: Forrester's TechRadar For Enterprise Web 2.0
• Enterprise Web 2.0 TechRadar: Content Plus Social Context Will Drive Adoption

RECOMMENDATIONS

• Vendors Must Work To Build A Market-Proof Suite Of Tools And Services
• Related Research Documents

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