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For Customer Experience Professionals

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March 18, 2008

Teen Globaphiles

Understanding Young Global Enthusiasts in the US

by Zia Daniell Wigder

with David Daniels

This is an excerpt

Executive Summary

The globalization of technology and media means teens around the globe are embracing international trends.

Key Questions

  • What are the characteristics of teen globaphiles in the US?
  • How can marketers best tap into this audience?

This is an excerpt

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