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For Consumer Product Strategy Professionals

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August 2, 2008

Teen Music User Segmentation

Identifying the Best Prospects

by Sonal Gandhi

with David Card

This is an excerpt

Executive Summary

Just like adults, teens fit well into JupiterResearch's music segmentation model.

Key Questions

  • How actively are teens using digital and online music?
  • Which online marketing strategies are most effective for reaching digitally active teens?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Media & Entertainment, Music

Geography

Asia Pacific, Europe, North America