Document Controls

  • View a Print Friendly version of this document

    Print
  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Technology Product Management & Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

June 6, 2007

Telecom Bundles Are Required, But They Are Not Enough To Address The SMB Market

by Michele Pelino

with Eric G. Brown, Robert Muhlhausen

This is an excerpt

Executive Summary

Bundled communications services that combine local and long-distance voice, Internet access, and mobile voice are big hits among small and medium-size businesses (SMBs) in North America. Our 2007 SMB Network And Telecommunications, North America And Europe, Q1 2007 Survey results show that nearly 75% of North American SMBs currently subscribe to some type of bundled service. Buyers like the lower cost and single source that these deals bring. Telecom marketing executives like the long-term commitments that these contracts require; but, how can they grow the business even more after that? Offering SMBs additional value-added services, including software-as-a-service (SaaS), email, Web site hosting, and security services, is one way to increase revenue streams and further lock in SMB customers in specific markets.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word: