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January 4, 2008 TelematicsUnderstanding Consumers' Hot Buttonsby Belis Aksoy with David Card |
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This is an excerpt
Executive Summary
Among many other benefits, telematics services help automotive manufacturers close the communication loop between buying cycles and differentiate their vehicles. However, creating a market for telematics services has been challenging. Consumer demand continues to develop slowly.
Key Questions
- How interested are automotive consumers in telematics services, and how has this interest developed since 2002?
- What factors would increase consumers' interest in telematics services?
- What can automotive manufacturers do to drive adoption of telematics services?
This is an excerpt
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