For Consumer Product Strategy Professionals

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	September 26, 2008 Television and Filmed Entertainment Spending Understanding Consumer Behavior in Challenging Economic Times by Bobby Tulsiani with David Card, Doug Williams

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Executive Summary

Media companies must understand how customers will alter their television and filmed entertainment spending during challenging economic times.

Key Questions

• What types of television and filmed entertainment spending are most affected during challenging economic times?
• Which consumers are most altering their TV and filmed entertainment spending?

This is an excerpt

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