For Consumer Product Strategy Professionals

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	August 8, 2008 Television Set-Top Box Focal Point for Convergence in the Home by Nathan Safran with Michael Gartenberg

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Executive Summary

The recent announcement of day and date availability of new movie releases on video on demand (VoD) cable systems alters the landscape of the home entertainment ecosystem. Understanding how the change positions the set-top box (STB) is important for multiple service operators (MSOs) and device manufacturers.

Key Questions

• Where in the home entertainment ecosystem does the television STB fit?
• How is the STB positioned relative to other devices as a content hub?
• What must MSOs do for the STB to win the battle for content hub in the home?

This is an excerpt

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