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For Automotive Professionals
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September 2, 2005 Ten Cool Technologies For Auto Marketers To Tapby Mark Dixon Bünger with Carrie Johnson, Chloe Stromberg, Sean Meyer |
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Executive Summary
Auto marketers have adopted and exploited nearly every Web technology invented in the past 10 years. Just as today's mainstream marketing tools like Flash and Web video were once arcane technologies used only by a small cadre of geeks and innovators, many of today's fringe technologies will become a standard part of auto marketers' tool kits. Forrester looks at 10 top candidates — all of them social technologies — to explain whether and why auto marketers should care.
This is an excerpt
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