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November 10, 2008 Ten Ways Financial eBusiness Executives Can Weather The RecessionHow To Evolve Your eBusiness Strategy To Deal With The Financial Crisisby Bill Doyle, Brad Strothkamp with Benjamin Ensor, Vanessa Niemeyer, Ph.D., Emmett Higdon, Alexander Hesse, Courtney Tincher |
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Executive Summary
The sharp worsening of the financial crisis in the past two months and the recession in most Western markets mean that eBusiness executives need to rethink their priorities — and fast. As the business owners of a primary communication and distribution channel, eBusiness executives need to reassure existing customers, find low-cost ways to drive product sales, and ensure that senior executives fully understand the importance of the online channel.
This is an excerpt
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