For Financial Services Professionals

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	November 7, 2006 Ten Ways To Build A Better Financial Services Sales Site by Brad Strothkamp with Carrie Johnson, Peter Hult	Average: 10  (1 rating)

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Executive Summary

Financial services Web sites fail to meet customer expectations when compared with the branch and phone channels. Why do sites fail? Most financial firms do not understand their customers' needs, their expectations, or the basics of online selling. To drive more online sales, financial services firms must first understand what drives consumers' choice of product. Armed with this information, they should create sites that deliver compelling content, decision-support tools, and a superior buying process to help consumers make a product and channel choice that meets their goals.

TABLE OF CONTENTS

• The Web Has Become The Dominant Research Vehicle For Financial Products
• Sites Fail To Meet Consumer Expectations
• Build Sites Around Consumers And Their Goals
• Ten Ways To Improve Your Financial Services Web Site
• Related Research Documents

This is an excerpt

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