For Professionals

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Executive Summary

This report examines the impact of tenure on the adoption of various online activities, looking specifically at how the effect of tenure compares and interacts with other factors, including peer group and market development. It also examines activities more likely to be impacted by these influences. The analysis described in this report required a mock longitudinal survey, stitched together from previous Jupiter benchmarking surveys. The survey details can be found in the methodology section at the end of this report.

This is an excerpt