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For Consumer Product Strategy Professionals

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July 22, 2008

Terrestrial TV and the Digital Dividend

Assessing the Role of High Definition in the DTT Market

by Laurence Meyer

with Ian Fogg, Thomas Husson

This is an excerpt

Executive Summary

The long-term competitiveness of the digital terrestrial TV (DTT) platform depends on its short-term ability to compete with other TV delivery platforms, all offering hundreds of TV channels and advanced TV services such as high-definition TV (HDTV).

Key Questions

  • To what extent will the digital dividend enable terrestrial HDTV broadcasting in Europe?
  • Should the number of HDTV services on the terrestrial TV network be increased to the maximum to maintain competitiveness of the DTT platform?
  • How should DTT broadcasters position their services against cable, satellite, and Internet protocol TV (IPTV)?

This is an excerpt

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RESEARCH CATEGORIES

Industry

Media & Entertainment, Television

Geography

Asia Pacific, Europe, North America