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For Customer Experience Professionals

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December 8, 2004

Texas Online Leads State Government Solutions For Spanish Speakers

by Ron Rogowski

with Harley Manning, Michelle Amato

This is an excerpt

Executive Summary

How well do state governments cater to their Spanish-speaking constituents online? To find out, we looked for Spanish-language content on all 50 state Web sites and were met with disappointing results. Out of only four state sites that link to Spanish-language content from their home pages, Texas alone provides a full Spanish-language solution for its online constituents. We spoke with the leaders behind Texas Online, who treat their Spanish-language portal as an integrated part of their site and fund the effort with transaction revenue.

This is an excerpt

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RESEARCH CATEGORIES

Analyst

Ron Rogowski

Technology

Customer Experience, Web Site Design

Industry

Government

Geography

Asia Pacific, Europe, North America