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November 3, 2008

TF1 Uses HD as Means to Increase Audience Loyalty and Limit Competition

by Laurence Meyer

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Executive Summary

TF1 is the main French private TV broadcaster. During the first six months of 2008, TF1's prime-time audience averaged 6.6 million TV viewers, and its TV audience share (i.e., ages five and over) was 28 percent.

This is an excerpt

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