For Vendor Strategy Professionals

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Executive Summary

As economies around the world slid into recession, governments in the US and many other countries rushed out economic stimulus programs. Many programs have funds explicitly set aside for technology goods and services; others provide implicit opportunities for IT vendors to sell the technology that accompanies research projects or building upgrades. Our analysis shows that there's about $62 billion in revenue opportunity for IT vendors in the stimulus programs over the next two years, with 22% in Canada, Germany, and Japan, 28% in China, and 45% in the US. However, that's not a lot in a global IT market of $1.6 trillion. And, much of the money will flow through complex channels from central government to local governments and the private sector, which will ultimately be the IT buyers. Capturing these opportunities will require knowledge of which governments are spending on which projects, how the money is flowing, and what it will be spent on. We provide that detail in this report. But success also requires knowing how to reach and influence the end recipients of the funding. We offer some examples and best practices here as well.

TABLE OF CONTENTS

• Despite The Buzz Around Stimulus Funds, Where's The Money For Tech Vendors?
• Dissecting The Mother Lode: IT Opportunities In The US Stimulus Program
• A Country-By-Country Look At The Other Half Of The Global Stimulus Programs
• Strategies For Taking Advantage Of The Opportunities

RECOMMENDATIONS

• Do The Research To Find And Reach The (Few) Opportunities For Your Company
• Supplemental Material
• Related Research Documents

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