Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Interactive Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

December 24, 2008

Ad Networks for Media Properties

Overcoming Commoditization

by Barry Parr

with Emily Riley, David Card, Bailey Liackman

Average:
9 
(2 ratings)

This is an excerpt

Executive Summary

Advertising networks are an important tool for online media properties that need to get the most value out of their unsold inventories. However, the increasing size, power, and capabilities of advertising networks threaten to commoditize media properties and undermine their relationships with their best customers.

TABLE OF CONTENTS

itemExecutive Summary

itemAd Networks Take on Agency, Media Roles

itemNetworks Will Commoditize Traditional Media Properties

itemLeverage Networks to Increase Differentiation

itemCase Studies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America